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May 26, 2007
Homeless Signs
Mark Daye, a student from OCAD (Ontario College of Art & Design), produced a pretty interesting thesis project over in Toronto. I'll let him speak for himself:
Instead of rebranding a product, or service for my 4th year thesis project I chose to represent a local population that usually gets overlooked. I re-coded official signage and affixed 30 of them to poles in the downtown core with messages pertaining to an obvious but ignored urban sub culture. The goal was not only to catch people off guard by creating signs that acknowledge the homeless population on a seemingly official level, but to get people to think about codes of behaviour, conformity, acceptance and to maybe spare some consideration for the homeless who live mostly ignored in the city, blending into the background just like the signs.
Kudos, Mark! Here are a couple of examples of his work. Check the Homeless Signs entry on the Spacing Wire blog for the full story.
Posted by Nathaniel at May 26, 2007 10:04 AM